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  • How Much Protein Is Too Much

    Everything in moderation. And that includes the good stuff, like fast food, booze, and protein. Surprised about that last one? Yeah, it turns out that pumping up your protein intake excessively can actually do your body more harm than good.  The risks of too much protein Studies have shown that e...
  • The Scroll Toll: Social Media & Your Health

    We’ve got some shocking news for you. Social media can be addictive. Not surprised? Then you’ve probably found yourself picking up your phone and opening Instagram without even realizing you’re doing it.  And, look, before we get too into the weeds here, we do want to say that social media can ha...
  • Popping (Healthy) Pills: Which Vitamins are Most Important?

    If you want to stay healthy, vitamins seem like a slam dunk. Taking a few small pills on the regular gives your body more of what it needs, right? Sure, in some cases. But too much of certain vitamins can actually be harmful (too much vitamin A, for example, can be bad for your bones). Plus, your...
  • ICONIC Rewards Program

    What is the program? Our ICONIC Rewards program is our way of showing our appreciation. You’ll earn points for all sorts of activities on our site or social media, such as follows, referrals, and purchases. You can use them to earn discounts off purchases, so the more you collect the more you sa...
  • How To: Get Started with Meditation

    Call it self-care. Call it preventive medicine that protects your mental health. Call it stress management. Call it whatever you want, but there’s no shortage of studies linking meditation to wellbeing.  Want proof? Psychology Today has 20 science-backed reasons you should make meditating a part ...
  • I’m Sore. Should I Still Work Out?

    It’s the age-old question. Do achy muscles give you a free pass to crash out on the couch? We’d love to tell you yes. Really, we would. Because that would mean that we, too, could skip our workouts guilt-free at the slightest sign of soreness. But the answer definitely isn’t cut and dried. It r...
  • How To: Actually Stay Healthy During the Holidays

    ‘Tis the season. And wasn’t it always? With stores putting out Halloween decorations in August, it’s felt like the holidays for quite a while now. That means plenty of fun times ahead — and plenty of challenges staying healthy. There’s something about the holidays that makes food and busyness abo...
  • Thanksgiving Survival Guide

    Ah, the holidays. That time of year where you dive into regular food comas and spend (too much) quality time with the extended family. So. Much. Fun.  We've put together a quick list of top tips for surviving Thanksgiving. 1. Forgot to thaw the turkey? It happens...head to your local grocery stor...
  • Fermented Foods: Funky & Flourishing

    Did you learn about blue cheese in science class? Some of us remember sitting down to class one day and having our world completely rocked. You’re telling us we eat mold? Knowingly?? So weird. And so delicious.  Blue cheese has really paved the way. It’s opened the path for other funky food optio...
  • Why We Made ICONIC Shelf Stable

    There’s just something about cracking open a cold one. (A cold bottle of ICONIC Protein, of course.) Whether your go-to is a classic like Vanilla Bean or you’ve been venturing out with our newest flavor, Cacao + Greens, the creamy, cold deliciousness of a bottle of ICONIC is definitely there for ...
  • Love ICONIC? Then Subscribe & Save!

    Are you an ICONIC loyalist? Listen, if you only order once in a blue moon, you can probably skip this blog post. Our Subscribe & Save program isn’t really for you. But if you’re ordering ICONIC at least once a month, we want to let you in on a little secret. Okay, okay, technically it’s not a...
  • Our Top Tips for Surviving Flu Season

    It’s the most wonderful time of the year — if you’re a doctor who loves treating influenza. The Centers for Disease Control marks October as the start of flu season,and things really start to pick up in December. And February’s actually the month with the most flu activity. Is it love in the air ...