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HEALTHY IS A STATE OF BEING.

A healthy life can take many forms. And it will change over time. At different stages, we prioritize different things. Maybe you don’t have the same bandwidth you once did to hit a spin class 6x a week or the flexibility to spend half your paycheck at the fanciest food store in town. Whatever healthy looks like today, it’s a series of small choices that bring you joy.

BLOG:ICONIC Living

Equating health with happiness is ICONIC.

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  • Are Rest Days Real?

    A lot of the world is taking a rest day right now, so we wanted to get the low down on the pros and cons.  Is sitting on the couch really going to help me be my healthiest, strongest self? Or is this just a lie we’ve all bought into because we want to be able to lounge around guilt-free? Since m...
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  • Essential Oils Everyone Should Have at Home

    Essential oils have gone from being a niche product to widely available. You can even pick them up at some grocery stores. But whether you’re standing in an aisle or perusing online, the sheer variety of essential oils available today can be overwhelming. Which ones are best? The answer is (no su...
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  • Billy's Ultimate Prepper List

    In the midst of all this pandemonium, I thought it would be helpful to share my “prepper list” of the items I have not just to survive, but also THRIVE on! It’s important to stock up on some shelf stable nutrient dense items. I like to keep some on hand in the event of a natural disaster that res...
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  • What’s the Deal with Meatless Monday?

    Monday. Sure, you’re not too thrilled about that alarm clock but, once you get through it, Monday’s a fresh start. It’s a new week, yours for the taking.  Want to make the most of it? You could book a crazy vacation or wear something truly daring to work. Or you could make a pretty simple change ...
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  • Sip Away, Soy-Free (Why We Left This Legume Out)

    When you’re reading an ICONIC label (boring meeting attendees, we feel you), you probably noticed that we talk as much about what’s not in our bottle as what’s in it. No gluten. No lactose. No antibiotics. No BPA. We’re Non-GMO Project Verified, too. And there’s one more ingredient we decided to ...
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  • What's The Deal With Sage?

    If you love the smell of burning sage, thank the Native Americans. They’ve long used the burning of this plant — which grows naturally in shrublands and grasslands across the country — in cleansing rituals. And now, thanks to sage’s increasing popularity, you can bring some of this earthy scent ...
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  • The Superfood Spotlight: Spirulina

    If you’ve ever eyed someone else’s vibrant blue-green smoothie and wondered what made it look so Instagram-worthy, we’ve got your answer. It was probably spirulina. And this ingredient does a whole lot more than just beautify your beverage. By weight, it just might be the most nutritious food on ...
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  • Cut Out Chemicals with These Safe DIY Household Cleaners

    Going green has a number of perks (obvi). It helps the earth, of course, but it can also safeguard your household. When you pass on the chemical-based cleaners that come in plastic bottles, you’re not just minimizing your waste. You’re also keeping your house free from a bunch of health-hazardous...
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  • Superfood Spotlight: Salmon

    There are plenty of fish in the sea. But one is really worth celebrating. Salmon is widely available, relatively affordable, easy to cook, and can offer you a wide range of health benefits.  Fatty fish: sounds unappetizing but is great for you Why is salmon such a slam dunk for your health? A lot...
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  • Health Benefits of Grass-Fed Dairy

    In case you missed it, ICONIC drinks and powders get their protein from grass-fed dairy. Specifically, our dairy comes from happy, free-roaming cows in Ireland. (Psst! Want proof? We’re Animal Welfare Approved Certified.) But we didn’t just pick free-range dairy so we could feel good about oursel...
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  • Why Wim Hof Breathing Might Be Just What Your Body Needs

    Take a breath.  There, isn’t that a nice reminder? It’s amazing what simply focusing on your breath can do for your mental and physical tension. The breath is a powerful thing (yogis, you feel us!). And the Wim Hof method, which claims to help us tap into our inner power, sets breathing forth as ...
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  • Eggsploration: All About Eggs

    Eggs are a pretty phenomenal source of nutrients. And because they’re cheap and easy to prepare, they’re a staple in most non-vegan eaters’ diets. But not all eggs are created equal.  You probably already know that from shopping at your local grocery store. While cartons used to be fairly basic...
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